DKNY

DKNY 24/7, launched in 2024, is a modern Floral Woody Musk designed to celebrate the non-stop energy of New York City. Marking a new era for DKNY fragrances, it moves away from the iconic “apple” shapes of the past toward a sleek, architectural design. It is a “second-skin” scent, crafted to transition seamlessly from a morning workout to a late-night event.

Be 100% Delicious, launched in 2021, is a solar and radiant Floral Fruity expansion of the original “Be Delicious” line. This version was designed to be worn alone or layered with other fragrances to customize your scent. It emphasizes a brighter, more optimistic profile than the original green apple, focusing on a “100% authentic” and eco-conscious vibe.

DKNY Be Delicious, launched in 2004 and created by Maurice Roucel, is the fragrance that defined the “Green Apple” category. Inspired by the energy and attitude of New York City (The Big Apple), it remains one of the most recognizable and best-selling fragrances globally. It is a crisp, energetic Floral Fruity scent that feels incredibly “crunchy,” fresh, and clean.

DKNY Be Delicious, launched in 2004 and created by Maurice Roucel, is the fragrance that defined the “Green Apple” category. Inspired by the energy and attitude of New York City (The Big Apple), it remains one of the most recognizable and best-selling fragrances globally. It is a crisp, energetic Floral Fruity scent that feels incredibly “crunchy,” fresh, and clean.

DKNY Nectar Love, launched in 2017, is a warm and addictive Amber Floral (Oriental Floral) fragrance. Inspired by the natural attraction between bees and honey-laden flowers, it is a departure from the “crisp apple” theme of the Be Delicious line. It focuses on a “solar” sweetness that feels like golden afternoon light, making it one of the most comforting and cozy scents in the DKNY portfolio.

DKNY Women Energizing (often referred to as the “Original Tower”) is a high-octane Floral Fruity scent that captures the literal smell of New York City. Launched in 1999 (and re-energized in 2011), it is famous for its avant-garde use of “urban” notes like cold vodka and tomato leaf. It is designed for the woman who is always on the move, offering a “liquid energy” vibe that is crisp, cold, and strictly elegant.