DKNY 24/7 100ml EDP Spray
£72.00
Out of stock
Out of stock
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Product Description
DKNY 24/7, launched in 2024, is a modern Floral Woody Musk designed to celebrate the non-stop energy of New York City. Marking a new era for DKNY fragrances, it moves away from the iconic “apple” shapes of the past toward a sleek, architectural design. It is a “second-skin” scent, crafted to transition seamlessly from a morning workout to a late-night event.
Product Description
DKNY 24/7 is a "dynamic," "electric," and "unstoppable" fragrance launched in 2024 to celebrate the "relentless energy" of New York City. Crafted by perfumer Frank Voelkl, it is a "Textural Floral Woody Musk" designed for those who live life "without limits." The scent captures the transition from the "vibrant buzz of the day" to the "sophisticated mystery of the night," embodying a spirit that is "always ready" and "always on."
Fragrance Profile
The "Urban Energy" DNA: A "modern" and "pulsating" composition that focuses on "movement" and "resilience." It projects an aura of "unlimited confidence" and "effortless cool," designed to be as versatile as the city that never sleeps.
Electric Opening: Features an "invigorating" and "sharp" burst of Pink Pepper, Rhubarb, and Quincester (a crisp, green captive note). The opening is "zesty" and "bright," mimicking the "rush" of Times Square.
Blooming Heart: The scent develops into a diverse "tapestry" of Rose Centifolia, Tuberose, and Indian Jasmine Sambac. This gives the fragrance its "24/7" character—it is "floral," "fleshy," and "vibrant," reflecting a "feminine strength."
Enduring Base: Settles into a "sophisticated" finish of Upcycled Cedarwood, Upcycled Sandalwood, Musk, and Ambrox Super. This provides a "velvety warmth" and a "resilient" trail that mirrors the city's "architectural strength" and "enduring spirit."
The Experience
This Eau de Parfum is a "versatile power-scent," perfect for "all-day wear," from morning meetings to late-night events.
The Bottle: An innovative "hourglass" silhouette encased in a "chrome silver" coating. The design represents the "continuous flow of time" and pays tribute to the "iconic skyscrapers" of the New York skyline.
Longevity & Sillage: Known for its "reliable performance." It typically provides 7 to 8 hours of wear with a "noticeable and modern" sillage. It is a fragrance that "adapts" to your environment throughout the day.
Seasonal Best: Its "textural-woody" and "floral" profile makes it an "exceptional year-round" signature, as it carries enough "freshness" for Summer and enough "warmth" for the Winter months.
Pink pepper, rose centifolia, and upcycled cedarwood—DKNY 24/7 is the essence of "modern," urban luxury.
Key Specifications
| Brand | DKNY |
|---|---|
| Volume | 100ml |
| Top Notes | Pink Pepper, Rhubarb, and Bergamot |
| Heart (Middle) Notes | Centifolia Rose, Quince, and Jasmine Sambac |
| Base Notes | Ambroxan, Cedarwood, Sandalwood, and Musk |
| Gender / For Whom | Her |
| Occasion | Urban daily wear and office-to-evening transitions. This scent is designed to capture the relentless “always-on” energy of New York City. It is a textured, modern floral with a clean, sophisticated edge, making it an excellent choice for a signature scent that feels fresh from morning until night. |
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