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Launched in 2006 and created by perfumer Sophie Labbé, Joop! Go is a high-energy, defiant fragrance designed for the man who lives life on his own terms. Breaking away from the heavy, oriental sweetness of the original Joop! Homme, “Go” is a vibrant, green-woody scent that captures a sense of spontaneous movement and athletic vitality. The signature neon-green bottle with its defiant “exclamation mark” embossed glass perfectly mirrors the punchy, electric juice inside

Joop! Homme 200ml EDT Spray delivers a sweet, powerful oriental-woody scent with notes of cinnamon, orange blossom, and vanilla. Ideal for evening or standout wear, this iconic fragrance adds warmth, intensity, and long-lasting character for men who enjoy bold, confident, unforgettable scents.

Launched in 2005 and created by perfumer Sophie Labbé, Joop! Jump is a modern, aromatic-fougère designed for the man who is active, creative, and unconventional. A departure from the heavy sweetness of the original Joop! Homme, “Jump” is built around a “frozen” concept, offering a sharp, electric freshness that is both professional and playful. The sleek, blue bottle with its minimalist design reflects the fragrance’s clean, chilled, and contemporary character.

Launched in 2008 and created in collaboration with perfumer Claude Dir, Dirty English was the first masculine fragrance from the house of Juicy Couture. Designed for the “bad boy” with a sophisticated edge, it draws inspiration from the gritty yet polished aesthetic of rock-and-roll culture. The bottle is a collector’s piece in itself, featuring a heavy glass flacon adorned with a leather-style wrap, a metallic crest, and a weighted cap, reflecting its rugged, masculine character.