Launched in 2017 and created by perfumer François Demachy, Colonia Pura is the most modern, minimalist, and “airy” interpretation of the original 1916 formula. It is a Citrus Aromatic fragrance that strips away the vintage “barbershop” herbs and heavy florals, replacing them with a crisp, ozonic transparency. It targets a younger, more contemporary audience looking for a sophisticated “skin scent.”
£153.00
Out of stock
Out of stock
Orders are securely dispatched within 24–48 hours using tamper-proof packaging to ensure authenticity. Delivery timelines vary by location and are shown at checkout, with free replacements provided for any transit-damaged items.
We sell only 100% authentic fragrances sourced directly through officially verified channels. Every item is guaranteed genuine, ensuring you receive original, high quality products.
£153.00
Out of stock
Out of stock
Launched in 2017 and created by perfumer François Demachy, Colonia Pura is the most modern, minimalist, and “airy” interpretation of the original 1916 formula. It is a Citrus Aromatic fragrance that strips away the vintage “barbershop” herbs and heavy florals, replacing them with a crisp, ozonic transparency. It targets a younger, more contemporary audience looking for a sophisticated “skin scent.”
Orders are securely dispatched within 24–48 hours using tamper-proof packaging to ensure authenticity. Delivery timelines vary by location and are shown at checkout, with free replacements provided for any transit-damaged items.
We sell only 100% authentic fragrances sourced directly through officially verified channels. Every item is guaranteed genuine, ensuring you receive original, high quality products.
Product Description
Colonia Pura is a modern, minimalist, and transparent reimagining of the classic Colonia heritage. Launched in 2017 and created by perfumer François Demachy, this Citrus Aromatic fragrance is designed for a new generation. it offers a crisp, ozonic, and shimmering experience, feeling like cool sea spray, frozen citrus, and clean white cotton.
Fragrance Profile
The "Luminous" DNA: A bright and airy composition that strips away the heavier herbal notes of the original to focus on a sense of purity. It projects an aura of contemporary elegance and relaxed luxury, making it a perfect "white-shirt" scent for those who prefer an understated presence.
Iced Opening: Features a vivid and cooling burst of Italian Orange, Bergamot, and Petitgrain. The opening is sharp and watery, providing an immediate sense of invigorating, modern energy.
The Ozonic Heart: The scent develops into a clean, floral core of Narcissus, Jasmine, and Coriander. This is the soul of the fragrance—the narcissus provides a green, honeyed texture that feels incredibly fresh and sophisticated.
Sheer Base: Settles into a grounding finish of Patchouli, Cedar, and White Musk. This provides a soft, woody depth that ensures the citrus and florals dry down into a smooth, skin-hugging glow that smells like expensive grooming.
The Experience
This 100ml Eau de Cologne is a versatile daily signature, ideal for the office, summer garden parties, or whenever you want to project a polished and approachable presence.
The Bottle: The iconic Art Deco flacon is updated with a silver-grey label and cap, representing the sleek and urban character of the Pura spirit.
Longevity & Sillage: Provides reliable performance for an EDC, typically lasting 5 to 7 hours. Its sillage is moderate and airy, creating a clean-ozonic aura that is noticeable but remains polite and inviting.
Seasonal Best: Its orange-and-narcissus profile makes it an exceptional Spring and Summer fragrance. It thrives in warm weather, where its refreshing and bright notes feel most cooling.
Key Specifications
| Brand |
Acqua di Parma |
|---|---|
| Volume |
100ml |
| Top Notes |
Ozonic Notes, Bergamot, Orange, and Petitgrain |
| Heart (Middle) Notes |
Narcissus, Jasmine Sambac, and Coriander |
| Base Notes |
White Musk, Cedarwood, and Patchouli |
| Gender / For Whom |
Men / Him |
| Occasion |
High-summer heat, casual daytime outings, and minimalist lifestyles. This is a "transparent, airy, and modern" fragrance. It is a perfect choice for those who want a "weightless" version of the classic Italian style—it focuses on a crisp, watery freshness that feels incredibly youthful and clean. |
Premium Quality
Our collection features a thoughtfully curated range of products chosen for their performance, comfort, and everyday value. Each item is selected to ensure you receive reliable quality that elevates your self-care and grooming routine.
Quality Commitment
Our selection is crafted to suit a wide range of lifestyles, preferences, and routines. Whether you’re refreshing your fragrance, upgrading haircare, or adding daily essentials, you’ll find products that fit effortlessly into your day.
Versatile Use
Our selection is crafted to suit a wide range of lifestyles, preferences, and routines. Whether you’re refreshing your fragrance, upgrading haircare, or adding daily essentials, you’ll find products that fit effortlessly into your day.
About brand


Agent Provocateur is a globally recognized luxury brand celebrated for its bold sensuality, confident femininity, and unapologetic glamour. Known for redefining modern allure, Agent Provocateur represents seductive elegance—where fragrance becomes an expression of power, mystery, and individuality.
Agent Provocateur fragrances are crafted for individuals who embrace confidence and daring sophistication. Each scent blends rich florals, warm spices, creamy woods, musks, and oriental accords to create compositions that feel intense, captivating, and unmistakably sensual. The brand is especially known for perfumes that leave a lasting, magnetic impression.
From iconic signature scents to deeper, more provocative interpretations, Agent Provocateur combines high-quality ingredients with refined perfumery artistry. The fragrances are designed to evolve beautifully on the skin—balancing softness and strength, elegance and boldness.
Agent Provocateur’s philosophy centers on empowerment and self-expression. The brand celebrates individuality and confidence, encouraging wearers to embrace their presence with grace and fearless style. Each fragrance transforms daily routines into moments of glamour and personal statement.
At its core, Agent Provocateur represents modern sensual luxury. Every creation is developed with precision, creativity, and attitude—delivering a refined sensory experience that feels seductive, confident, and unmistakably distinctive.


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