DKNY Be Delicious Fresh Blossom 50ml EDP Spray

£62.00

Out of stock

Out of stock

Get 10% Off Your First Order!

Use code WELCOME10 at checkout.

Order by 2pm (Mon-Fri) for same-day dispatch. Need it sooner? Order by 12pm Mon–Thu for Next Day delivery.

As Seen On

Loved by 300,000+ fragrance lovers

Swipe to see more →
4.8/5
★★★★★
Average rating
100%
Authentic, guaranteed
99.9%
Positive reviews
300k+
UK customers
Delivery and Returns

Dispatch: orders placed by 2pm (Mon-Fri) are dispatched the same day from our UK warehouse, with tracking.

  • Standard UK delivery: 3 to 5 working days after dispatch. £3.49, or free on orders over £45.
  • Express delivery: 1 to 3 working days after dispatch, £3.99.
  • Next working day: £4.99. Order by 12pm Monday to Thursday (selected UK areas).
  • Returns: send back unused, unopened items in their original packaging within 14 days of delivery.
  • Faulty, damaged or wrong item: contact us within 48 hours of delivery and we will put it right.
  • Refunds: to your original payment method, usually within 3 to 5 working days of approval.

Full details: Shipping Policy and Return and Refund Policy. Questions? Call +44 7366 448899 or email info@ifmcg.com.

Authentic Products

We sell only 100% authentic fragrances sourced directly through officially verified channels. Every item is guaranteed genuine, ensuring you receive original, high quality products.

Product Description

Be Delicious Fresh Blossom, launched in 2009, is a light, airy, and intensely feminine Floral Fruity scent. Often described as “Spring in a bottle,” it captures the essence of cherry blossoms in full bloom in New York City’s Central Park. It is the softer, more romantic younger sister to the original green “Be Delicious” apple.

Product Description

Be Delicious Fresh Blossom is a "tender," "luminous," and "delicate" fragrance that captures the first bloom of spring in New York City. Launched as a "Floral Fruity" scent, it is the "softer, more romantic" sibling to the original green apple. It is designed for the woman who seeks a fragrance that is "innocent" yet "vibrant," blending "sparkling citrus" with "ethereal florals" and "soft woods."

Fragrance Profile

  • The "Spring Awakening" DNA: A "breezy" and "optimistic" composition that focuses on "purity" and "freshness." It projects an aura of "youthful grace" and "natural beauty," feeling like a "walk through Central Park in bloom."

  • Sparkling Opening: Features a "bright" and "zesty" burst of Grapefruit, Cassis (Blackcurrant), and Apricot. The opening is "juicy" and "energetic," providing an immediate sensation of "refreshing light."

  • Ethereal Heart: The scent develops into a lush, "transparent" core of Lily-of-the-Valley, Rose, and Jasmine. This gives the fragrance its "Fresh Blossom" character—it is "powdery," "feminine," and "dewy," mimicking the scent of "petals after a morning rain."

  • Soft Base: Settles into a grounding finish of Red Apple, Blonde Woods, and Smooth Musk. This provides a "velvety smoothness" and a "clean" trail that ensures the floral notes remain "radiant" and "long-lasting" on the skin.

The Experience

This Eau de Parfum is a "perfect daytime signature," ideal for the office, brunch, or any moment where you want to feel "refreshed" and "composed."

  • The Bottle: The iconic glass apple bottle is presented in a "delicate pink" hue with a polished silver cap. The design reflects the "softness" of cherry blossoms and the "modernity" of the DKNY aesthetic.

  • Longevity & Sillage: Known for its "reliable, airy performance." It typically provides 6 to 8 hours of wear with a "moderate and gentle" sillage. It is a fragrance that creates a "clean, floral aura" without being overpowering.

  • Seasonal Best: Its "grapefruit-and-lily" profile makes it the "ultimate Spring" fragrance, though its "crispness" makes it equally "invigorating" during the Summer months.

Grapefruit, rose, and blonde woods—Be Delicious Fresh Blossom is the essence of "delicate," urban luxury.

Key Specifications

BrandDKNY
Volume50ml
Top NotesApricot, Grapefruit, and Cassis (Blackcurrant)
Heart (Middle) NotesApple Blossom, Rose, and Jasmine
Base NotesRed Apple and Woodsy Notes
Gender / For WhomHer
OccasionSpring mornings and daytime wear. This scent is designed to capture the first days of spring in Central Park. It is a light, airy, and feminine fragrance, making it a perfect choice for those who want a “fresh-from-the-shower” scent that feels like delicate pink petals and sparkling fruit.

Premium Quality

Our collection features a thoughtfully curated range of products chosen for their performance, comfort, and everyday value. Each item is selected to ensure you receive reliable quality that elevates your self-care and grooming routine.

Quality Commitment

Every fragrance we carry is sourced through verified distributor channels and inspected on arrival. We refuse to stock the grey-market and counterfeit lines that have made online perfume buying a gamble — what you receive is the same product that ships from the brand’s authorised UK warehouse.

Versatile Use

Our catalogue spans daily wears for the office, statement scents for evenings out, and considered gifts that don’t disappoint. Each listing carries the full notes pyramid, longevity guidance, and brand provenance so you can match a fragrance to its wearer with confidence — not by guesswork.

Authentic DKNY FragrancesDKNY captures New York energy in a bottle — the crisp green-apple Be Delicious and the vibrant Be Tempted line. Fresh, fun and effortlessly urban, every fragrance 100% genuine.Shop the range and gift sets below.

Discover Premium Beauty, Fragrance & Lifestyle Essentials

At IFMCG, we bring you a curated collection of globally loved perfumes, skincare, body care, hair care, and wellness products — all 100% authentic, sourced directly from trusted suppliers and international brands. Our mission is to deliver luxury experiences at honest prices, giving you access to high-quality products that elevate your everyday routine.

Quality You Can Trust, Experience You Will Love

Every product listed on IFMCG goes through rigorous authenticity checks, secure sourcing, and careful storage to maintain freshness and performance. Whether you’re choosing a signature fragrance, upgrading your grooming essentials, or gifting something extraordinary, our selection ensures reliability, originality, and unmatched value.

Why Shop With IFMCG?

Shopping with IFMCG means choosing trust, authenticity, and premium quality every single time. We source only 100% original products from legitimate, traceable supply channels, ensuring you receive genuine perfumes, skincare, haircare, and wellness essentials exactly as the brands intended. Every item is carefully inspected, securely stored, and beautifully packed before dispatch, giving you a smooth and reliable shopping experience from start to finish. Our catalog brings together bestsellers, exclusive releases, and everyday essentials at honest prices, making luxury accessible without compromise. With fast delivery, responsive support, and a commitment to long-term customer satisfaction, IFMCG stands as a dependable destination for those who value authenticity, variety, and a seamless online buying journey.