DKNY 24/7, launched in 2024, is a modern Floral Woody Musk designed to celebrate the non-stop energy of New York City. Marking a new era for DKNY fragrances, it moves away from the iconic “apple” shapes of the past toward a sleek, architectural design. It is a “second-skin” scent, crafted to transition seamlessly from a morning workout to a late-night event.
£72.00
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Out of stock
Orders are securely dispatched within 24–48 hours using tamper-proof packaging to ensure authenticity. Delivery timelines vary by location and are shown at checkout, with free replacements provided for any transit-damaged items.
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£72.00
Out of stock
Out of stock
DKNY 24/7, launched in 2024, is a modern Floral Woody Musk designed to celebrate the non-stop energy of New York City. Marking a new era for DKNY fragrances, it moves away from the iconic “apple” shapes of the past toward a sleek, architectural design. It is a “second-skin” scent, crafted to transition seamlessly from a morning workout to a late-night event.
Orders are securely dispatched within 24–48 hours using tamper-proof packaging to ensure authenticity. Delivery timelines vary by location and are shown at checkout, with free replacements provided for any transit-damaged items.
We sell only 100% authentic fragrances sourced directly through officially verified channels. Every item is guaranteed genuine, ensuring you receive original, high quality products.
Product Description
DKNY 24/7 is a "dynamic," "electric," and "unstoppable" fragrance launched in 2024 to celebrate the "relentless energy" of New York City. Crafted by perfumer Frank Voelkl, it is a "Textural Floral Woody Musk" designed for those who live life "without limits." The scent captures the transition from the "vibrant buzz of the day" to the "sophisticated mystery of the night," embodying a spirit that is "always ready" and "always on."
Fragrance Profile
The "Urban Energy" DNA: A "modern" and "pulsating" composition that focuses on "movement" and "resilience." It projects an aura of "unlimited confidence" and "effortless cool," designed to be as versatile as the city that never sleeps.
Electric Opening: Features an "invigorating" and "sharp" burst of Pink Pepper, Rhubarb, and Quincester (a crisp, green captive note). The opening is "zesty" and "bright," mimicking the "rush" of Times Square.
Blooming Heart: The scent develops into a diverse "tapestry" of Rose Centifolia, Tuberose, and Indian Jasmine Sambac. This gives the fragrance its "24/7" character—it is "floral," "fleshy," and "vibrant," reflecting a "feminine strength."
Enduring Base: Settles into a "sophisticated" finish of Upcycled Cedarwood, Upcycled Sandalwood, Musk, and Ambrox Super. This provides a "velvety warmth" and a "resilient" trail that mirrors the city's "architectural strength" and "enduring spirit."
The Experience
This Eau de Parfum is a "versatile power-scent," perfect for "all-day wear," from morning meetings to late-night events.
The Bottle: An innovative "hourglass" silhouette encased in a "chrome silver" coating. The design represents the "continuous flow of time" and pays tribute to the "iconic skyscrapers" of the New York skyline.
Longevity & Sillage: Known for its "reliable performance." It typically provides 7 to 8 hours of wear with a "noticeable and modern" sillage. It is a fragrance that "adapts" to your environment throughout the day.
Seasonal Best: Its "textural-woody" and "floral" profile makes it an "exceptional year-round" signature, as it carries enough "freshness" for Summer and enough "warmth" for the Winter months.
Pink pepper, rose centifolia, and upcycled cedarwood—DKNY 24/7 is the essence of "modern," urban luxury.
Key Specifications
| Brand |
DKNY |
|---|---|
| Volume |
100ml |
| Top Notes |
Pink Pepper, Rhubarb, and Bergamot |
| Heart (Middle) Notes |
Centifolia Rose, Quince, and Jasmine Sambac |
| Base Notes |
Ambroxan, Cedarwood, Sandalwood, and Musk |
| Gender / For Whom |
Her |
| Occasion |
Urban daily wear and office-to-evening transitions. This scent is designed to capture the relentless "always-on" energy of New York City. It is a textured, modern floral with a clean, sophisticated edge, making it an excellent choice for a signature scent that feels fresh from morning until night. |
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Our collection features a thoughtfully curated range of products chosen for their performance, comfort, and everyday value. Each item is selected to ensure you receive reliable quality that elevates your self-care and grooming routine.
Quality Commitment
Our selection is crafted to suit a wide range of lifestyles, preferences, and routines. Whether you’re refreshing your fragrance, upgrading haircare, or adding daily essentials, you’ll find products that fit effortlessly into your day.
Versatile Use
Our selection is crafted to suit a wide range of lifestyles, preferences, and routines. Whether you’re refreshing your fragrance, upgrading haircare, or adding daily essentials, you’ll find products that fit effortlessly into your day.
About brand


DKNY is a globally recognized fashion and fragrance brand inspired by the energy, confidence, and modern lifestyle of New York City. Known for its fresh, youthful identity and effortless urban style, DKNY represents contemporary elegance—where fashion and fragrance feel dynamic, wearable, and perfectly suited for everyday life.
DKNY fragrances capture the spirit of the city—bold, vibrant, and constantly moving. Designed for individuals who value freshness, individuality, and modern sophistication, each DKNY scent blends clean, uplifting notes with refined character, creating fragrances that feel energetic yet polished.
From iconic fruity-floral classics to modern fresh and sensual compositions, DKNY perfumes are crafted to be versatile, easy to wear, and instantly recognizable. The brand is especially known for fragrances that feel bright, playful, and modern—perfect for daily wear, work, casual outings, and confident city living.
DKNY’s philosophy is rooted in authenticity, freedom, and modern self-expression. The brand celebrates people who live with confidence, embrace their individuality, and move through life with effortless style. DKNY fragrances elevate everyday routines into moments of freshness, confidence, and personal identity.
At its core, DKNY represents modern urban elegance with a youthful edge. Every DKNY fragrance is developed with creativity, quality, and contemporary style—delivering a refined sensory experience that feels fresh, energetic, and unmistakably New York.


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