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Dispatch: orders placed by 2pm (Mon-Fri) are dispatched the same day from our UK warehouse, with tracking.
- Standard UK delivery: 3 to 5 working days after dispatch. £3.49, or free on orders over £45.
- Express delivery: 1 to 3 working days after dispatch, £3.99.
- Next working day: £4.99. Order by 12pm Monday to Thursday (selected UK areas).
- Returns: send back unused, unopened items in their original packaging within 14 days of delivery.
- Faulty, damaged or wrong item: contact us within 48 hours of delivery and we will put it right.
- Refunds: to your original payment method, usually within 3 to 5 working days of approval.
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Product Description
Armaf The Lion’s Club Feroce Eau de Parfum 100ml: clean lavender and sage over saffron, praline and oud.
- Scent family: aromatic spicy oud, gourmand woody
- Key notes: lavender, clary sage, bergamot, saffron, praline, oud, cedar, vetiver
- Concentration and size: Eau de Parfum, 100ml spray
- Best for: evenings, autumn and winter; most often worn by men
- Authentic, sealed, UK dispatch: brand-new in the original Armaf box
Product Description
Armaf The Lion's Club Feroce Eau de Parfum 100ml (also written Féroce) is the dark, warm scent of Armaf's Lion's Club collection. Launched in 2024, it moves from a clean herbal opening of lavender and clary sage to a rich core of saffron and praline, finishing on agarwood (oud), cedar and vetiver. Unisex, and at its best on cold evenings.
Feroce at a glance
| Brand / line | Armaf, The Lion's Club |
|---|---|
| Concentration and size | Eau de Parfum, 100ml spray |
| Scent family | Aromatic spicy oud / gourmand woody |
| Key notes | Lavender, clary sage, saffron, praline, oud, cedar, vetiver |
| Made for | Unisex (most often worn by men) |
| Best for | Evenings, autumn and winter, special occasions |
| Character | Warm, spicy-sweet, resinous |
What does Armaf Feroce smell like?
The opening is fresh and herbal: bergamot, lavender and clary sage. Within minutes, saffron adds a leathery spice and praline brings a smooth, nutty sweetness, the gourmand core that makes Feroce so wearable. The base is earthy and resinous, with agarwood (oud), cedarwood and vetiver giving depth without becoming heavy or medicinal.
- Top notes: clary sage, bergamot, lavender
- Heart notes: saffron, praline
- Base notes: agarwood (oud), cedarwood, vetiver
When to wear Feroce
Feroce is the Lion's Club scent for cooler months and evenings: dinners, nights out and winter weekends. Two or three sprays are enough; the saffron and oud base lasts well into the evening.
How Feroce compares
Feroce sits in the rich saffron, praline and oud style usually found in far pricier niche scents. Within the Lion's Club line:
- Lion's Club Rugir is fresher and more versatile: apple, lavender and vanilla for day or night.
- Lion's Club Majestueux is smokier: cinnamon, tobacco and incense.
- Lion's Club Monarque is the sweet amber-vanilla option.
See all of them compared in our Armaf Lion's Club collection guide.
How long does it last?
Feroce is an Eau de Parfum with agarwood, cedar and vetiver in the base, so it typically lasts well through the day, settling into a warm woody trail after the aromatic opening.
Frequently asked questions
Is Armaf Feroce unisex?
Yes. It is marketed for men and women, though its aromatic, woody profile is most often worn by men.
Feroce or Rugir: what is the difference?
Feroce is darker and warmer (saffron, praline, oud) for evenings and winter. Rugir is fresher (apple, lavender, vanilla) and works any time of year.
Does Feroce contain oud?
Yes. Agarwood (oud) sits in the base with cedar and vetiver, giving a smooth, resinous finish.
Is this genuine Armaf?
Yes. Every bottle is brand-new, sealed and in its original box.
How quickly will it arrive?
Orders placed by 2pm (Mon-Fri) ship from the UK the same day, with free delivery on orders over £45.
Is Lion's Club Feroce a copy of another fragrance?
No. Lion's Club Feroce is an original Armaf fragrance. If you like lavender, saffron and agarwood scents, it is one of the most affordable ways to wear that style.
How long does Lion's Club Feroce last?
Typically most of the day on skin, with the woody base lasting longest.
Why buy Feroce from IFMCG
- 100% genuine: brand-new, sealed and in the original box.
- UK stock: dispatched from the UK the same day when ordered by 2pm (Mon-Fri).
- Free UK delivery over £45; standard delivery £3.49, with express and next-day options at checkout.
- 14-day returns and secure checkout by card, Apple Pay, Google Pay, PayPal, Klarna or Clearpay.
- Add any second bottle and delivery is free: orders over £45 ship free in the UK.
- Bought from a UK company: sold by IFMCG Trading Limited, registered in England (Company No. 06861357, VAT No. 367037095). Questions? Call +44 7366 448899.
Key Specifications
| Brand | Armaf |
|---|---|
| Volume | 100ml (3.4 oz) Vaporisateur (Spray) |
| Top Notes | Clary Sage, Bergamot, and Lavender (A clean, aromatic, and herbal opening). |
| Heart (Middle) Notes | Saffron and Praline (A luxurious, spicy, and sweet gourmand core). |
| Base Notes | Agarwood (Oud), Cedarwood, and Vetiver (A bold, earthy, and resinous woody finish). |
| Gender / For Whom | Unisex (Marketed for both men and women, though its aromatic-woody profile is often favored by men). |
| Occasion | Autumn, Winter, and cool evenings |
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About brand
ARMAF has become a global favourite in the perfume world, known for creating luxurious, long-lasting fragrances that offer exceptional quality at accessible prices. The brand blends Middle Eastern richness with modern international style, delivering scents that are bold, elegant, and irresistibly captivating. Designed for individuals who appreciate premium notes, powerful performance, and refined craftsmanship without the luxury price tag, ARMAF perfumes are celebrated for their depth, intensity, and impressive longevity.
From bestsellers like Club de Nuit Intense Man, Club de Nuit Women, and Le Parfait to sophisticated lines such as Tag-Her, Hunter, and Niche Oud, every ARMAF fragrance combines rich woods, warm spices, fresh citruses, and sensual musks to create scents that stand out effortlessly. These perfumes are known for their strong projection and unique blends that rival high-end designer fragrances.
Every bottle reflects ARMAF’s commitment to craftsmanship—stylish, confident, and built for performance. An ARMAF fragrance adds luxury, strength, and undeniable presence to your everyday routine, making it a must-have for perfume lovers around the world.
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