Launched in 2022, Boss Alive Intense is a more powerful, deeper evolution of the original Alive. It is classified as an Amber Woody (or Oriental Woody) fragrance. While the original focused on an “apple pie” sweetness, the Intense version centers on a bold Raspberry note, making it more vibrant, passionate, and evening-ready.
£65.00
Out of stock
Out of stock
Orders are securely dispatched within 24–48 hours using tamper-proof packaging to ensure authenticity. Delivery timelines vary by location and are shown at checkout, with free replacements provided for any transit-damaged items.
We sell only 100% authentic fragrances sourced directly through officially verified channels. Every item is guaranteed genuine, ensuring you receive original, high quality products.
£65.00
Out of stock
Out of stock
Launched in 2022, Boss Alive Intense is a more powerful, deeper evolution of the original Alive. It is classified as an Amber Woody (or Oriental Woody) fragrance. While the original focused on an “apple pie” sweetness, the Intense version centers on a bold Raspberry note, making it more vibrant, passionate, and evening-ready.
Orders are securely dispatched within 24–48 hours using tamper-proof packaging to ensure authenticity. Delivery timelines vary by location and are shown at checkout, with free replacements provided for any transit-damaged items.
We sell only 100% authentic fragrances sourced directly through officially verified channels. Every item is guaranteed genuine, ensuring you receive original, high quality products.
Product Description
Hugo Boss ALIVE Intense is a powerful, spirited, and decadent addition to the ALIVE collection. Launched in 2022, this Amber Floral fragrance is designed for the woman who isn't afraid to live life with intense passion. It takes the "joy of life" DNA of the original and amplifies it with a deeper, richer, and fruitier profile that feels both luxurious and exhilarating.
Fragrance Profile
The "Intense" DNA: A highly concentrated and magnetic composition that swaps the orchard fruits of the original for a bold, berry-centric focus. It projects an aura of strong femininity and unwavering confidence, feeling like liquid confidence on the skin.
Bold Opening: Features a dominant and luscious burst of Raspberry. The opening is sweet, tangy, and vibrant, providing an immediate sense of energy and glamour.
The Warm Heart: The scent develops into a creamy, resinous core of Vetiver. This gives the fragrance its Intense character—it is earthy, balanced, and wonderfully sophisticated, adding an assertive edge to the fruitiness.
Sensual Base: Settles into a grounding finish of Benzoin. This provides a warm, balsamic sweetness and a long-lasting trail that ensures the raspberry and wood notes remain anchored with excellent depth.
The Experience
This 30ml Eau de Parfum is a compact powerhouse, perfect for evening wear, special occasions, or as a travel-friendly signature for those who prefer potent, berry-and-wood scents.
The Bottle: The signature architectural ALIVE flacon is reimagined in a vibrant, deep pink gradient. Encased in a golden band, the bottle's bold color perfectly reflects the intense nature of the fragrance.
Longevity & Sillage: Known for its impressive performance. It typically provides 8 to 12 hours of wear with a strong and captivating sillage. It is a fragrance that demands attention while remaining elegantly composed.
Seasonal Best: Its warm benzoin and rich raspberry profile makes it an exceptional Autumn and Winter fragrance. It has the strength to cut through cold air and provide a vibrant, cozy glow.
Key Specifications
| Brand |
Hugo Boss |
|---|---|
| Volume |
30ml |
| Top Notes |
Raspberry |
| Heart (Middle) Notes |
Vetiver |
| Base Notes |
Benzoin |
| Gender / For Whom |
Female / For her |
| Occasion |
Evening wear, cold weather, and bold statements. This scent is designed for the woman who "dares to live intensely." It is a deep, syrupy, and woody fragrance, making it a perfect choice for those who want a more passionate, concentrated version of the original Alive that prioritizes fruitiness and resinous warmth. |
Premium Quality
Our collection features a thoughtfully curated range of products chosen for their performance, comfort, and everyday value. Each item is selected to ensure you receive reliable quality that elevates your self-care and grooming routine.
Quality Commitment
Our selection is crafted to suit a wide range of lifestyles, preferences, and routines. Whether you’re refreshing your fragrance, upgrading haircare, or adding daily essentials, you’ll find products that fit effortlessly into your day.
Versatile Use
Our selection is crafted to suit a wide range of lifestyles, preferences, and routines. Whether you’re refreshing your fragrance, upgrading haircare, or adding daily essentials, you’ll find products that fit effortlessly into your day.
About brand


HUGO BOSS is a globally recognized luxury fashion and fragrance house known for its refined tailoring, modern sophistication, and confident elegance. With strong German heritage and international influence, HUGO BOSS represents contemporary style—where precision, performance, and timeless design define every creation.
HUGO BOSS fragrances reflect the brand’s signature balance of classic refinement and modern energy. Designed for individuals who value confidence, ambition, and understated luxury, each scent blends high-quality ingredients with expert craftsmanship—resulting in compositions that feel polished, versatile, and distinctly modern.
From fresh aromatic and citrus signatures to deeper woody and oriental expressions, HUGO BOSS perfumes are crafted to complement both professional and evening settings. The brand is especially known for clean, structured compositions that deliver long-lasting performance while maintaining effortless sophistication.
HUGO BOSS’ philosophy centers on confidence, ambition, and personal success. The brand celebrates individuals who lead with purpose and style, offering fragrances that elevate everyday routines into moments of strength and refined self-expression.
At its core, HUGO BOSS represents modern elegance and timeless masculinity and femininity. Every fragrance is developed with precision, innovation, and clarity—delivering a refined sensory experience that feels confident, contemporary, and unmistakably HUGO BOSS.


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